Palms Motor Co. is a lifestyle brand for those who’ve haven’t found their place in the motorcycle community.
Moto lifestyle brands often target a “badass” style of customer. Palms Motor Co. wanted to set themselves apart by tapping into the inner child wanting to explore the world through riding.
PROBLEM
We created a brand design inspired by childhood nostalgia and world exploration. The main palette is made up of a “grown-up” version of the primary colors you learn about as a kid, while the astronaut illustration alludes to discovering a world beyond the one you’re familiar with.
SOLUTION
SERVICES
Brand Strategy + Brand Design
